The Secret Behind A Quality Commercial Product - The Grower




The cannabis crop is one of the more complex horticultural products farmed today. It is prone to pests and disease and can be extremely sensitive to environmental shifts, including humidity levels, PH, and light. On the flip side, when you create the ideal environment, cannabis will flourish, providing flowers rich in terpenes, consistent yields, and happy consumers.


What often makes or breaks a successful environment? Hiring the right grower.


Players within the cannabis industry spend a lot of time discussing:

  • The importance of equipping your space with the right products and tools

  • The value of frequent testing and measurement

  • The benefit of organic matter, living soil, and nutrients

  • Strategies for integrated pest management

  • Responsive watering and feeding

However, we often forget to mention how complex these methods can prove to be in practice, and who exactly is practicing them.


The benefits of experience


While a great place to start, growing quality cannabis is not something that can be quickly learned from a textbook or a YouTube video. The more experience you have with the plant, the easier it is to identify your crop's needs or more importantly, potential threats.


This is why the selection process of a master grower should not be taken lightly.


The cannabis plant is extremely sensitive to changes in its environment; even the slightest shifts could have a direct impact on the overall yield and quality of the product. The intricacies of the plant are compounded by the fact that each cultivar has its own specific requirements to flourish, including its ideal humidity level, heat, oxygen, nutrients, and lighting.


A specialist or legacy grower can help ensure that your plants have exactly what they need to thrive and produce your desired result.


Investing in a skilled grower is going to increase productivity, reduce mistakes, and nurture the overall health of your plants.


Best time to bring them on board


Hiring a Master Grower is a critically important piece of a successful commercial operation, which is why we believe it should be done as soon as possible. These individuals can assist your company in developing realistic SOP’s and growing practices which will cut down the steep learning curve of your first year when consumers are still discovering both your company and its products. On top of procedures, they can help with the practicality of key investments, such as LEDs that will remain in your facility for years.


A grower's experience in the industry has taught them what works (and what doesn’t). Most legacy growers can walk into a space and quickly identify which plants need water, which are under light stress, and which ones might be falling victim to plant disease. These skills allow for cultivation practices based on the demands of each plant, rather than a blanket approach to growing often seen in the commercial market.